As a sub-category in the bathroom industry, bathroom cabinet is a new industry produced by the intersection of furniture industry and bathroom industry. At the same time, it doesn't need long-term precipitation to grow rapidly like other bathroom categories. It seems that from the very beginning, the bathroom cabinet industry has shown its unique charm. In just a few years, it has sprung up in the bathroom industry market and has become an essential element of bathroom decoration for domestic consumers. Even though the entire building materials industry has been seriously affected, bathroom cabinet products in the bathroom industry have gone up against the market, and the market demand has responded strongly, and bathroom cabinet companies have made rapid progress.

At present, China's urbanization rate exceeds 50%. In the process of urbanization, consumers' demand for bathroom products is also increasing. The National Bureau of Statistics predicts that every 1 percentage point increase in China's urbanization rate will drive a market demand of 7 trillion yuan. Under the circumstances of fierce competition among channel bathroom brands and excess channel resources in first-and second-tier cities, the purchasing power of consumers in third-and fourth-tier cities is constantly increasing, and the sinking of sales channels in the bathroom market has become an inevitable trend.

Current bathroom cabinet market trends:

Consumers are increasingly stringent on quality

With the improvement of living standards, people know how to enjoy life more, and their requirements for the living environment are getting higher and higher. All kinds of requirements for beauty, practicality and environmental protection are put on the market, but the attention to price is relatively less important.

Nowadays, green consumption has become the mainstream concept that dominates the bathroom consumption market, and green consumption has also brought huge green business opportunities to enterprises. Therefore, in order to meet the green consumption needs of consumers and develop high-performance, high-tech ecological bathroom cabinet products, bathroom cabinet enterprises should not only think about the appearance effect of interior decoration, the basic physical properties and cost of bathroom cabinet products themselves, but also link the overall design of bathroom cabinets with the ecological environment. Environmentally friendly products can reduce environmental pollution and create a comfortable environment for people.

The innovation ability of domestic enterprises is still relatively weak

At present, the innovation ability of domestic bathroom cabinet enterprises is in a relatively weak link, which is mainly manifested in the serious homogenization phenomenon. Everyone is wandering in a "plagiarism" environment. In China, the homogenization phenomenon does not only appear in the bathroom cabinet industry. From the initial imitation of mobile phones to the current follow-up of entertainment programs, there are more and more cottage products, and daily life is swept by homogenization. Admittedly, the main reason for homogenization is still low creativity and low level of innovation, which can't keep up with the speed of social renewal. In the process of development of bathroom cabinet enterprises, homogenization will inevitably be caused by high innovation cost and lack of original design power.

The contradiction between demand and supply escalates

Today's domestic market situation is that consumers' demand for product innovation is increasing, but the innovation ability of domestic enterprises can't meet this demand. The escalation of contradictions prompts enterprises to put innovation and development on the agenda. From past experience, the vigorous development of the most successful bathroom cabinet enterprises is often based on product innovation. Enterprises take innovation as their basic strategy to achieve growth in revenue, market share and customer loyalty. In my opinion, in order to change the phenomenon of putting the cart before the horse of bathroom cabinet enterprises "emphasizing sales, neglecting design" and "emphasizing imitation, neglecting originality", enterprises must establish a viewpoint of "design promotes productivity", and develop bathroom cabinet products with independent intellectual property rights from the perspective of funding, staffing, position, treatment, or cooperation with brand design companies, because innovation is always the final way for enterprises to achieve sustainable development at any time.